TOLS Studio Photography & AI Image Creation

TOLS STUDIO

Commercial still life, product and lifestyle photography. AI-Assisted Image Creation.

Portfolio

For project inquiries, collaborations, or general questions, feel free to get in touch. TOLS Studio works with brands and e-commerce companies in beauty, fashion, lifestyle, and design.
Based in Amsterdam and working both in studio and on location. Please include a short description of your project, timeline, and any relevant details, and you will receive a reply as soon as possible.

TOLS Studio offers AI-assisted photography and image creation services for brands seeking precision, consistency, and creative flexibility.
The work ranges from crisp e-commerce images to conceptual and campaign visuals, developed through a meticulous approach to lighting, composition, and visual storytelling.
Each project is structured around the product, the brand, and the intended use of the images, whether for digital platforms, campaigns, or broader visual systems.Product Photography
Clean and consistent product photography, ideal for e-commerce, lookbooks, and brand platforms.
The focus is on accuracy, quality of material, and visual consistency across collections.Typical use cases:
- Product images for e-commerce
- Packaging and detail photos
- Product lines and collections
- Brand-consistent image librariesConceptual & Campaign Imagery
Editorial and campaign images developed from a clear visual concept.
This approach adds context, atmosphere, and narrative around the products while maintaining a controlled and refined aesthetic.Typical use cases:
- Campaign visuals
- Editorial content
- Brand storytelling
- Digital and social media campaignsAI-Assisted Image Creation
AI-assisted images were developed from photographic product references.
This approach allows brands to visualize products in multiple environments, lighting conditions, and compositions that would be complex, time-consuming, or impractical to produce on a film set.
The process remains grounded in photographic principles, with a strong focus on realism, material quality, and visual consistency.Typical use cases:
- Conceptual product images
- Multiple environments from a single product reference
- Variations in lighting and atmosphere
- Creating scenes from one or more source imagesHow Projects Work
Each project begins with a conversation to understand the product, the brand, and the intended use of the images.
From there, a clear visual direction is defined, followed by the creation of the images—through photography, AI-assisted workflows, or a combination of both.Typical workflow:
- Briefing and visual direction
- Image creation
- Review and refinement
- Final deliveryContact
For new projects, collaborations, or questions about which approach best suits your needs, please don't hesitate to contact us.

I’m Marco Del Negro, a photographer and visual creator based in Amsterdam, working across product, still life, and lifestyle imagery with experience working across global creative hubs like São Paulo, Amsterdam, Milan, London, and Barcelona.In addition to traditional photography, I also offer AI-assisted image creation as part of the visual production process. Using photographic product references and controlled workflows, I create realistic visuals in a variety of environments, lighting conditions, and compositions. This approach helps brands expand their existing image library, explore new visual directions, and adapt content needs without compromising realism or brand integrity.

Product e-commerce

Product e-commerce photography focused on clarity, consistency, and brand alignment. Clean lighting and precise styling ensure every detail is visible, while maintaining a strong and coherent visual identity across platforms.
Images are created to support conversion, whether for online shops, campaigns, or digital catalogs.

Lifestyle & Interior Styling

Lifestyle and interior imagery built through carefully styled scenes and considered compositions. Products are presented within designed environments that emphasize mood, balance, and visual harmony.
The focus is on atmosphere and storytelling, creating controlled settings that support brand identity rather than documenting everyday life.

Still Life & Conceptual

Concept-driven still life photography focused on graphic composition, color, and visual storytelling. Objects are arranged with precision to explore ideas, create rhythm, and build strong visual narratives.
This work is often more experimental, offering brands a space for creative expression beyond functional product representation.

Beauty & Cosmetics

Beauty and cosmetics photography focused on texture, light, and color accuracy. Clean, controlled lighting highlights materials and finishes, creating images that feel refined, precise, and premium.
From skincare to fragrance and makeup, each image is crafted to support brand identity and perform across digital and e-commerce platforms.

Jewellery & Editorial

Jewellery photography combining product precision with an editorial sensibility. The focus is on craftsmanship, materials, and fine details, using controlled lighting and thoughtful composition to enhance each piece.
Editorial elements add context and mood, while the jewellery remains the visual anchor of every image.

AI Assisted Image Creation

Conceptual and campaign visuals developed from photographic product references to expand creative possibilities.